Goals and Objectives- After today’s workshop participants will be able to:

· Describe how media works, and how you can make it work for you.

· Select means of getting coverage; storyline, press releases…

· Predict the future of media; online, interactive, social networking.

· Describe ways we can use the media to implement policies:

· Determine ways for LI Leaders to voice their passions and encourage others to participate in CHANGE.

· Develop a media strategy for an issue that the class identified at the mid program retreat.

· Identify recommendations and feedback as provided by a panel of experts.